Career Strategy

Once you have some original songs and you are regularly performing, you might start wondering… what next?

And there are so many things you could spend your time on to further your career, but only so many hours in a day.  Where do you put your focus? 

We will help you identify what’s truly important to you, set both reasonable and “dream” goals, and make a plan for getting from here to there.  We will also keep you accountable to that plan and help you adjust along the way.

We can help with:

  • Goal setting and priorities
  • Booking and promoting shows
  • Promotion
  • Effective networking
  • Strategizing your use of social media
  • Fanbase building
  • Avoiding scams
  • Defining the best streams of income for you
  • Securing interviews and podcast features
  • Interview skills
  • Writing press releases
  • Copyright, licensing, publishing, and music libraries

Am I Ready to Work on My Career?

If you are already performing your music on a regular basis, you might be ready.

If you aren’t yet performing, it might be a bit too soon. You might start going to open mics, or participating in Performance High events.

  • After working with Justin for just a few weeks, my brand and imagery were dialed in, I had several effective strategies and goals in place, and I was beginning to feel suspiciously like a professional musician. The long-term value of his Artist Development coaching cannot be overstated; I still meet with him regularly because of his clear minded and versatile approach. He has an ear and a sense of the industry that’s very hard to come by, and I’ve gone out of my way to recommend his services to all the musicians I know.

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    Alden Groves
  • Working with Justin was a fantastic experience that expanded my horizons as a producer and a musician. Justin’s depth of experience allows him to address big picture problems and help take songs from ‘good’ to ‘great.’ He has the ability to take you out of your comfort zone and make you take a sober look at your sticking points while still being a lot of fun to work with. It is invaluable to have a set of outside ears that you can trust. I really look forward to working with again Justin soon.

    Russell Hedman
    Rocket Surgeons
  • I recently started performance coaching lessons with Justin Long and I am seriously mind blown. There are very few schools that offer the curriculum available here. Schools which dispense knowledge in a practical manner that is useful AND AFFORDABLE to an indie artist like myself. I live in the Bay Area of California so our sessions are in video conference via Facetime, but the distance isn’t an issue. The breadth and depth of his expert instruction is thorough, easy to comprehend, logical, and compassionate. He exceeds my expectations (read: value=more bang for your buck). I always leave super excited to implement his methods!

    Savy Som
  • I’ve been working with Justin Long doing artist development sessions and producing/recording, and he’s a great teacher and coach. He’s a humble, extremely talented guy and his teaching approach is thorough and focused on the needs of the student. I would highly recommend him to anyone looking for a guitar teacher or artist development coach.

    Donnie Schexnayder
  • Prior to working with Justin, Jacob spent a year under the instruction of a very well known song writer with multiple contributions to his credit on several gold and platinum records. After a year I noticed that Jacob’s passion for song writing dwindled and he had not made much progress, so we decided to schedule some sessions with Justin. After three sessions with Justin, Jacob seemed to have a ‘spark’ and passion about song writing that never existed before. I am not sure exactly what it was, but all of the sudden, Jacob was spending a lot of time writing on his own initiative.

    Jacob says that Justin is “fun, patient, kind, helpful and easy to talk to. He listens when I talk and explains things in a way that I understand them.” My son has received a lot of music industry instruction in the past. I must say that I am amazed at what Justin has done with my child and I emphatically recommend him.

    John Larson
  • Justin gives the band members the tools they need to accomplish their goals, breaking it down into individual tasks to make it easier and more manageable. He gives them ideas when they’re stuck, and new ways of looking at things, whether it’s a song they’ve been playing for a while, or a new riff, lyric, or melody, giving them motivation to move forward and guiding them toward their goal, and basically keeps them on track. He gets to know each member’s learning style and adjusts accordingly.

    Tricia K.
    Our Generation
  • Working with Justin twice a month on guitar and song writing! I have seen a huge improvement in my ability to craft songs and it has been so much fun!

    Drew F. $40-$100