Brand and Identity Development

When you have figured out the broad strokes of who you want to become as an artist, it’s time to start digging in and define the specifics. What’s your story?  What makes YOU unique among the thousands of other musicians competing for attention in this crowded music world?  Who will be eager to hear your music when you release it? 

We like to think of this part of the process as identifying the most unique and authentic thing about you, and then amplifying it a thousandfold.

We want to make you a beacon for your tribe.

There’s no room these days for duplicity or false facade.  Music listeners can spot a fake a mile a way.  We believe the best chance for your success is to build a brand on something that’s authentic about you.

This process involves questionnaires, discussion, and a bit of research.  It might take one session, but it is more likely to take a few.  The results include:

  • Your story (i.e. your bio)
  • Your wardrobe and style
  • Your brand elements
  • Your on-stage attitude
  • Your written tone of voice
  • Your song selections
  • Your shows
  • Your stances on things that matter to you
  • Your approach to social media
  • The audiences you are most likely to connect with

We don’t pick color palettes for you, shop for your new wardrobe, or do your graphic design.  But we help you figure out what you need to know before you do all that: 

How do you want the world to think of you?

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Am I Ready to Develop My Brand?

If you have some good songs written and you can perform them, you might be ready to start developing a brand. 

If you haven’t yet written any songs, it’s a bit too soon for brand development.  You might start with songwriting instead.

Hear It From the Artists

After working with Justin for just a few weeks, my brand and imagery were dialed in, I had several effective strategies and goals in place, and I was beginning to feel suspiciously like a professional musician. The long-term value of his Artist Development coaching cannot be overstated; I still meet with him regularly because of his clear minded and versatile approach. He has an ear and a sense of the industry that’s very hard to come by, and I’ve gone out of my way to recommend his services to all the musicians I know.

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Alden Groves

Working with Justin was a fantastic experience that expanded my horizons as a producer and a musician. Justin’s depth of experience allows him to address big picture problems and help take songs from ‘good’ to ‘great.’ He has the ability to take you out of your comfort zone and make you take a sober look at your sticking points while still being a lot of fun to work with. It is invaluable to have a set of outside ears that you can trust. I really look forward to working with again Justin soon.

Russell Hedman
Rocket Surgeons

I recently started performance coaching lessons with Justin Long and I am seriously mind blown. There are very few schools that offer the curriculum available here. Schools which dispense knowledge in a practical manner that is useful AND AFFORDABLE to an indie artist like myself. I live in the Bay Area of California so our sessions are in video conference via Facetime, but the distance isn’t an issue. The breadth and depth of his expert instruction is thorough, easy to comprehend, logical, and compassionate. He exceeds my expectations (read: value=more bang for your buck). I always leave super excited to implement his methods!

Savy Som

I’ve been working with Justin Long doing artist development sessions and producing/recording, and he’s a great teacher and coach. He’s a humble, extremely talented guy and his teaching approach is thorough and focused on the needs of the student. I would highly recommend him to anyone looking for a guitar teacher or artist development coach.

Donnie Schexnayder

Prior to working with Justin, Jacob spent a year under the instruction of a very well known song writer with multiple contributions to his credit on several gold and platinum records. After a year I noticed that Jacob’s passion for song writing dwindled and he had not made much progress, so we decided to schedule some sessions with Justin. After three sessions with Justin, Jacob seemed to have a ‘spark’ and passion about song writing that never existed before. I am not sure exactly what it was, but all of the sudden, Jacob was spending a lot of time writing on his own initiative.

Jacob says that Justin is “fun, patient, kind, helpful and easy to talk to. He listens when I talk and explains things in a way that I understand them.” My son has received a lot of music industry instruction in the past. I must say that I am amazed at what Justin has done with my child and I emphatically recommend him.

John Larson

Justin gives the band members the tools they need to accomplish their goals, breaking it down into individual tasks to make it easier and more manageable. He gives them ideas when they’re stuck, and new ways of looking at things, whether it’s a song they’ve been playing for a while, or a new riff, lyric, or melody, giving them motivation to move forward and guiding them toward their goal, and basically keeps them on track. He gets to know each member’s learning style and adjusts accordingly.

Tricia K.
Our Generation

Working with Justin twice a month on guitar and song writing! I have seen a huge improvement in my ability to craft songs and it has been so much fun!

Drew F. $40-$100