Brand and Identity Development

Become a Beacon for Your Tribe

When you have figured out the broad strokes of who you want to become as an artist, it’s time to start digging in and define the specifics. 

What’s your story?  What makes YOU unique among the thousands of other musicians competing for attention in this crowded music world?  Who will be eager to hear your music when you release it? 

We like to think of this part of the process as identifying the most unique and authentic thing about you, and then amplifying it a thousandfold.

Amplify The Authentic You

There’s no room these days for duplicity or false facade.  

The best chance for your enduring success is to build your brand on something truly authentic and interesting about you.

Don’t think you have an interesting story? 

Everyone does. We’ll help you find it and write it.

How Do I Define My Brand?

This process involves questionnaires, discussion, and research.  It might take one session, but it is more likely to take a few.  The results include:

  • Your story (i.e. your bio)
  • Your press releases
  • Your website
  • Your wardrobe and style
  • Your brand elements
  • Your on-stage attitude
  • Your written tone of voice
  • Your song selections, set list, and how you introduce songs
  • Your shows – where you play, under what circumstances, for what audiences
  • Your stances on things that matter to you
  • Your approach to social media

We don’t pick color palettes for you, shop for your new wardrobe, or do your graphic design.  

But we help you figure out what you need to know before you do all that.

“After working with Justin for just a few weeks, my brand and imagery were dialed in, I had several effective strategies and goals in place, and I was beginning to feel suspiciously like a professional musician. The long-term value of his Artist Development coaching cannot be overstated; I still meet with him regularly because of his clear minded and versatile approach. He has an ear and a sense of the industry that’s very hard to come by, and I’ve gone out of my way to recommend his services to all the musicians I know.”

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Alden Groves

Who do you want to be? $100-$500