Artist Development

“Working with Justin was a fantastic experience that expanded my horizons as a producer and a musician. Justin’s depth of experience allows him to address big picture problems and help take songs from ‘good’ to ‘great.’ He has the ability to take you out of your comfort zone and make you take a sober look at your sticking points while still being a lot of fun to work with. It is invaluable to have a set of outside ears that you can trust. I really look forward to working with again Justin soon.” -Russell Hedman, Rocket Surgeons
“Working with Justin was a fantastic experience that expanded my horizons as a producer and a musician. Justin’s depth of experience allows him to address big picture problems and help take songs from ‘good’ to ‘great.’ He has the ability to take you out of your comfort zone and make you take a sober look at your sticking points while still being a lot of fun to work with. It is invaluable to have a set of outside ears that you can trust. I really look forward to working with again Justin soon.” -Russell Hedman, Rocket Surgeons
“We have been working with Justin for 3 months now. He was hired as a songwriting coach, but has also been doing some informal band coaching for the band. He gives the band members the tools they need to accomplish their goals, breaking it down into individual tasks to make it easier and more manageable. He gives them ideas when they’re stuck, and new ways of looking at things, whether it’s a song they’ve been playing for a while, or a new riff, lyric, or melody, giving them motivation to move forward and guiding them toward their goal, and basically keeps them on track. He gets to know each member’s learning style and adjusts accordingly.” – Tricia K., mother of student in Our Generation (teen classic rock cover band)
Leslie Tom, a country vocalist from Texas who moved to Nashville in her 20's – and who has signed autographs for lines of fans camped outside her shows in Europe – came to us to help her resume her career after leaving it on the back burner for family. We helped her understand it's not too late to heed her calling as a singer, and now that she has restarted her career she is performing all over the country, co-writing and recording with some of her musical heroes, and preparing for the national release of her next EP.
Leslie Tom, a country vocalist from Texas who moved to Nashville in her 20’s – and who has signed autographs for lines of fans camped outside her shows in Europe – came to us to help her resume her career after leaving it on the back burner for family. We helped her understand it’s not too late to heed her calling as a singer, and now that she has restarted her career she is performing all over the country, co-writing and recording with some of her musical heroes, and preparing for the national release of her next EP.

“I was blessed with the opportunity to work with Justin on artist development and over this past year, and have had nothing but great experiences with him. Justin knows exactly how to meet the needs and goals of his students and I firmly believe he has our best interest at heart. Not only is he a mentor for up-and-coming artists but an exquisite guitar player whose accompaniment gives the artist the confidence and backing they need to really shine.” – Jesse D

“Working with Justin twice a month on guitar and song writing! I have seen a huge improvement in my ability to craft songs and it has been so much fun!” – Drew F.

Looking for a music mentor?  Come talk to us. 
You’ve got a friend in the music business.

We help artists tackle two main questions:

1. WHO do you want to become?
2. HOW will you become that artist?

The questions are simple, but the answers are not. Do you know what genre you are in? What your ideal show looks like? Whether you want to tour? Whether your songwriting is up to par? How about your show? Your recordings? Do you know how to book gigs, license songs, get them on the radio? Are you a member of a PRO? Do you know how to get people to your shows? Do you know how people make money in the New Music Industry? Do you know who to trust?

And the hardest question of all: Where should you start?

Once we get to know you, we’ll help you answer all of these questions and more. And we’ll keep you focused on what’s important, help you set short-term goals, keep you encouraged, give you honest feedback, and help you find the resources you need each step of the way.

How does it work?

Artist development is by nature a customized activity.  As every client’s goals and personalities are different, so will their paths be – so our coaching and mentoring is different for everyone.  For some people, artist development is little more than production or songwriting assistance to help them find their sound. For others, it is figuring out how to add a weekend music dream to an existing full-time career. For still others, it involves developing identity and brand across all channels, putting together and workshopping a killer live set, and working on strategies for an album release and fanbase building.

And the pace is up to you – we’ll move faster with more motivated students, and work at a slower pace if that’s what you need.  But whatever your level of commitment, we can help speed up the process and prevent wasted time by helping you ask the right questions and find the right answers.  Plus, there’s nothing to speed up your progress like having someone to be accountable to!

We’ll be honest:  we’re not going to do the hard work for you.  But we will help you make sense of the mountain ahead of you, help with your strategy to climb it, and stay by your side as you rise.

Our work is not the same with any two people. Topics – and the order in which we address them – vary depending on artist needs.  The pace we go is up to you.  The more motivated you are, the faster we will move.

Sample topics:

• Goal setting and priorities
• Identity – genre, personality, elevator pitch, “like” artists
• Branding – values, marketplace competition, visual branding, wardrobe, photography
• Songwriting, recording, production, mixing, and mastering
• Booking and promoting shows
• Vocal and guitar skills
• Show development and stage performance skills
• Promotion
• Networking and conferences
• Social media and websites
• Business structures and band partnership agreements
• Fanbase building
• Avoiding scams
• Musician streams of income – streaming, sales, licensing, crowdfunding, sponsorship
• Copyright, licensing, publishing, music libraries
• Marketing and PR – press, podcasts, interview skills, press releases

“Justin is an amazing instructor. He put music to my daughter’s first song ever written in an hour. He in an outstanding guitarist who does the musical arrangements for the showcases. He is a caring and dedicated instructor who wants to see his students succeed.” – Laurie E.

“Justin has established himself as a bit of a music star in these parts, where he’s made our live performances come to life with his enormous knowledge of music and performance.  Justin is an incredible guitar player with contagious enthusiasm and a passion for storytelling. He has my highest recommendation for taking classes at Performance High.” – Michelle P.

“Performance high is awesome! Adrienne and Justin are both amazing instructors who offer personal service, extensive experience and a professional atmosphere. It’s been a pleasure working with them and my son’s talents as a singer, songwriter, guitar player and performer have improved immensely with their guidance and commitment. Thanks!” – Maria P.

“Working with Justin is my biggest step towards success in my music career. Not only does he give first-hand knowledge about working in the music business but he provides you with the comfort and confidence to really strive. He works with your individuality and caters to your needs – if you need to spend a month writing a song, then that’s what you’re going to do. When it comes to you and your music Justin has your best interests at heart. He helps you set goals and work towards those goals no matter how big or small. My experience with Justin has given me confidence and knowledge I couldn’t possibly have obtained without him. I look forward to continuing to work with Justin and hope others are as blessed as I am and get a chance to work with him.” – Jesse D.
Sydney St. George
After working with Justin and Adrienne for a year, Sydney St. George became one of only five artists to be accepted into an exclusive artist development intensive program at Tom Jackson Productions in Nashville.
“Jacob has been working with Justin now for 4 months.  Prior to working with Justin, Jacob spent a year under the instruction of a very well known song writer with multiple contributions to his credit on several gold and platinum records.  After a year I noticed that Jacob’s passion for song writing dwindled and he had not made much progress, so we decided to schedule some sessions with Justin.  After three sessions with Justin, Jacob seemed to have a ‘spark’ and passion about song writing that never existed.  I am not sure exactly what it was, but all of the sudden, Jacob was spending a lot of time writing on his own initiative (because he wanted to!).  […]  I asked Jacob why he likes to work with Justin.  Jacob said ‘because he is fun, patient, kind, helpful and easy to talk to.  He listens when I talk and explains things in a way that I understand them and I always know what I need to accomplish before our next lesson together’.  My son has received a lot of music industry instruction in the past.  I must say that I am amazed at what Justin has done with my child and I emphatically recommend him.” – John Larson
“Jacob has been working with Justin now for 4 months. Prior to working with Justin, Jacob spent a year under the instruction of a very well known song writer with multiple contributions to his credit on several gold and platinum records. After a year I noticed that Jacob’s passion for song writing dwindled and he had not made much progress, so we decided to schedule some sessions with Justin. After three sessions with Justin, Jacob seemed to have a ‘spark’ and passion about song writing that never existed. I am not sure exactly what it was, but all of the sudden, Jacob was spending a lot of time writing on his own initiative (because he wanted to!). […] I asked Jacob why he likes to work with Justin. Jacob said ‘because he is fun, patient, kind, helpful and easy to talk to. He listens when I talk and explains things in a way that I understand them and I always know what I need to accomplish before our next lesson together’. My son has received a lot of music industry instruction in the past. I must say that I am amazed at what Justin has done with my child and I emphatically recommend him.” – John Larson
Alma, whose first live performance was on the Red Rocks stage in front of several thousand revelers during the Global Dance Festival, came to Performance High for stage performance and vocal skills before for her first tour.
Alma, whose first live performance was on the Red Rocks stage in front of several thousand revelers during the Global Dance Festival, came to Performance High for stage performance and vocal skills before for her first tour.

“I’ve been working with Justin Long doing artist development sessions and producing/recording, and he’s a great teacher and coach. He’s a humble, extremely talented guy and his teaching approach is thorough and focused on the needs of the student. I would highly recommend him to anyone looking for a guitar teacher or artist development coach!” – Donnie S.