Artist Coaching / Artist Development
We are here to help you define success… and then be successful.

You may already have some answers – or this may be the first time you’ve thought about them. Either way is fine!
Learn more about…
Live Performance Coaching
Brand Development
Career Strategy
What is Artist Development?
“I am seriously mind blown. There are very few schools that offer the curriculum available here – which dispense knowledge in a practical manner that is useful AND AFFORDABLE to an indie artist like myself.”
– S. Som
Who It’s For
Artist development is valuable for any singer looking to become the artist they dream of – whether the next level is becoming a more compelling performer, releasing a first album, or developing a fanbase.
Affordable Help
We offer artist coaching services by the hour so motivated artists at all levels can access high-quality, affordable, one-on-one help.
Rates are here.
Our Promise
We promise is to be on your team, helping you make the right decisions as we strategize together how to use the finite resources of time, money, and energy.
When the best path is working with another expert, we’ll give you referrals.

Go At Your Pace
The pace is up to you. We’ll move faster if you’re rocking, and slower if you’re taking it like the marathon it is. But whatever your level of commitment, we can save you months and years by helping you ask the right questions, find the right answers, break through anything holding you back, and keeping you accountable.
We’ll be honest – we’re not going to do the hard work for you. But we will help you map the mountain ahead and stay by your side as you climb it.
About Your Coach
Our main artist development coach is Justin Leighton Long, but depending your specific needs, you may choose to work with one of our other coaches.
Justin Leighton Long is a lifetime musician who was promoting and selling out 300-person shows by the time he entered high school. He got his band, No Address, signed to Atlantic Records, which resulted in a million-dollar recording contract for his band (with the producer of Eagle Eye Cherry, Three Doors Down, Creed, and Jewel) and an 18-month national tour with bands like Shinedown and Breaking Benjamin before the old music industry tanked in the mid-2000’s. He has worked in and owned recording studios in Florida and California; performed, recorded, and produced a wide range of genres; and coached and mentored scores of artists in Florida and at Performance High.