What’s the difference between a show your friends come to
– if you ask…
…and a show they insist on dragging their friends to?
It’s not about big production values.
It’s not about jumping around on stage.
And it’s not about following a strict formula.
It’s about understanding what your audience is looking for,
and knowing how to give it to them.
This book is for singer-songwriters, indie bands, signed bands, and all performers of popular music genres.
If you want to play shows where tickets sell themselves and the audience grows organically, you want to read this book.
It’s coming out in fall 2025. To be notified, sign up below. You’ll also get an OG discount.